Re-imaginging the in-flight
entertainment experience.

 
alaska-touchscreen_img.png
 

Roles

Information Architecture
Wireframes
Prototyping
User Interface Design
User Testing and Analysis

 

The Project

Alaska approached our agency to partner with Microsoft and Skycast Solutions to develop the next-generation of its In-flight Experience.  I was picked to lead the creative direction of the product, which will replace the existing in-flight devices with custom applications on a Windows tablet. I managed a team of designers responsible for creating initial creative explorations, wireframes, site maps, and comps. I worked closely with the client and partners to present work, manage expectations, and address any client concerns. 

In addition, I led the agency's first-ever user testing initiative. Spread over two days at the Alaska Airlines' first-class airport lounge and corporate offices, I led a usability test using a prototype of the proprietary Alaska-branded apps as well as the Windows 8 device that will be used in the final product. I then presented those results to the client with customer feedback, test results, and recommendations for improvement. 

The device launched on February 1, 2015.

 

Application Map

 

Wireframes

 

MOVIES & TV APP

 

MUSIC APP