User Interface Design
User Testing and Analysis
Alaska approached our agency to partner with Microsoft and Skycast Solutions to develop the next-generation of its In-flight Experience. I was picked to lead the creative direction of the product, which will replace the existing in-flight devices with custom applications on a Windows tablet. I managed a team of designers responsible for creating initial creative explorations, wireframes, site maps, and comps. I worked closely with the client and partners to present work, manage expectations, and address any client concerns.
In addition, I led the agency's first-ever user testing initiative. Spread over two days at the Alaska Airlines' first-class airport lounge and corporate offices, I led a usability test using a prototype of the proprietary Alaska-branded apps as well as the Windows 8 device that will be used in the final product. I then presented those results to the client with customer feedback, test results, and recommendations for improvement.
The device launched on February 1, 2015.