Quantity over Quality?

 Recently, I've found myself stuck from making any progress on my goals for this year, mainly because I'm in analysis paralysis. I need to start executing on ideas, and start making progress toward something. 

This morning, I read this: 

Let me elaborate: quantity should be a higher priority than quality, because it leads to higher quality. The shorter path to maximized quality is in maximized quantity, and executing on the feedback after each finished product. 

This is what I was getting at last year when I was trying to do my 365 creations in 365 days thing. But I got sidetracked by distractions, and while I'm much better off now than I was a year ago, I'm still not happy with where I am. I can always keep improving; I don't feel like I've reached my potential. Further down in that article, the author links to a blog where a woman created 180 websites in 180 days. Her 181st website was her new startup. About her project, she says: 

 Building new stuff every day is hard. Coming up with new concepts can be exhausting and switching from brainstorming mode to execution mode isn’t seamless. But the hardest thing about this project is that, in a sense, every day I fail. Every website that goes out the door is unfinished and since I’m something of a perfectionist, the temptation to redo or extend every website is really strong. The thing is, the way forward is not to keep tinkering and tweaking to make something perfect. The way forward is to move on to the next concept and build it.

That's where I need to be. I'm not saying I'm going to start coding websites, though maybe it will help me be more marketable. But I think instead of trying to plan out an entire project before starting it, and then getting frustrated and stopping because something isn't right, I need to start small and work my way up from there. Just figure out a way to get shit out there, get feedback on it, and improve.  Getting rid of distractions in the evenings will help-there's literally nothing on television that's going to help me move my craft forward-so I need to get rid of those distractions, and get back to work. 

…if you’re just starting off or entering into that phase, you’ve gotta know it’s totally normal and the most important possible thing you can do is do a lot of work. Do a huge volume of work. Put yourself on deadline, so every week, or every month, you know you’re going to finish one story.

You create the deadline. It’s best to have somebody who’s going to be waiting for work from you; somebody who’s expecting it from you, even if it’s not somebody who pays you, but you’re in a situation where you have to churn out the work.

It’s only by actually going through a volume of work that you’re going to catch up and close that gap, and the work that you’re making will be as good as your ambitions.

 

(Ira Glass, on storytelling)

I'm going to figure out a daily goal, and start cranking stuff out. Watch this space for details.

Dwight Battle

Studio Battle, 9410 35th Ave SW #A, Seattle, WA 98126, USA

Dwight Battle is an award-winning independent art director specializing in mobile and digital design, branding, and creative direction. Dwight has been an art director and designer for over twelve years, and have worked with a variety of clients in a variety of stages of growth, from Fortune 500 companies to small family businesses, and from established companies to early-stage startups.