: A Closer Look at Crap


Every great designer I know has the same problem: an inferiority complex. We make ourselves miserable trying to be the best, to live up to the likes of the greats that came before us. Hours kicking ourselves wishing we were better. I think it is due to a simple reason.

We surround ourselves with…

My wife tells me that I do this. I don’t see it. Mainly because I’m too busy trying to pull the wool over everyone’s eyes and convincing them I’m not a completely rubbish designer. So this was an eye-opener, to say the least.

Dwight Battle

Studio Battle, 9410 35th Ave SW #A, Seattle, WA 98126, USA

Dwight Battle is an award-winning independent art director specializing in mobile and digital design, branding, and creative direction. Dwight has been an art director and designer for over twelve years, and have worked with a variety of clients in a variety of stages of growth, from Fortune 500 companies to small family businesses, and from established companies to early-stage startups.