Dwight Battle November 16, 2011 Dwight Battle November 16, 2011 A designer who knows how to develop work around an initial concept and think in terms of broader systems, solutions, and campaigns will go very, very far in life. The one who asks questions before any work is done. The one with insight into the mindset of the target audience. You’re the one every creative director in the world is competing for. — Jim Walls, executive creative director of Philadelphia and Los Angeles-based branding agency 160over90.