Ad Concepts the Creature Way

I think I got here a little too early.  I’m currently sitting in an empty SVC classroom with about twenty minutes to spare. When I walked in, I saw a DVD case of Art and Copy sitting at the head of the table.  I think this is a good sign.  I’m here for the next chapter in my development-Ad Concepts the Creature Way, taught by Creature [position] Pat Horn. I’m pretty excited for a couple of reasons-first, this is the first class that I’ve taken that’s actually in the SVC building. I think this will give the class a much different feel than than the in-house classes I took at Wexley and Copacino. Secondly, I’m still full of momentum from the Copacino class and the ADDYs, and I’m excited to keep that going.  I hope this class is as intense and challenging as the Copacino class was. From the description of the class, it sounds like we’re going to be working on complete campaigns, and working on one or two over the course of the class. This is great. While I’m very proud of the work I’ve done so far, it has been a bunch of one-offs. If I’m going to make some hay around these parts, I’m going to need to do more than one-shot deals. I saw a lot of great campaign work at the ADDYs, and I see exceptional work whenever I crack open any of the ad annuals that are weighing down the second floor of my house. We’ll see you on the other side…

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Dwight Battle

Studio Battle, 9410 35th Ave SW #A, Seattle, WA 98126, USA

Dwight Battle is an award-winning independent art director specializing in mobile and digital design, branding, and creative direction. Dwight has been an art director and designer for over twelve years, and have worked with a variety of clients in a variety of stages of growth, from Fortune 500 companies to small family businesses, and from established companies to early-stage startups.