Last year, I took an advertising concepts class at the Wexley School for Girls. While it was an enjoyable class, and I’ve made acquaintances that I still talk to today, the class felt like it was missing a little something.
Don’t get me wrong, I learned a lot from that class-most importantly, I discovered that I needed to stop using Photoshop as an idea generator, but instead as a tool. And that I needed to start concepting in a sketchbook, not by poking around Google Images. But those were self-discovery things that I started doing on my own, not because of anything I necessarily learned in that class. I wanted to have the feeling of experience what an ad agency goes through on a day-to-day basis. I wanted to feel that energy of having to create ideas on the fly, and have those ideas shot down for being complete garbage. I’m a masochist that way, I guess.
So it was with a raised eyebrow that I read about Copacino + Fujikado’s Creative Thinking and Concepts + Internship Smackdown! The class description reads like your usual advertising class (“advertising art directors and copywriters don’t just create ads. They’re just as likely to work on websites, mobile campaigns…”), but it started out with an unexpected roundhouse kick to the jaw:
First, let’s explain the Internship Smackdown portion of this class. Based on the work, attitude, and chutzpah students bring to this class, one of you will be chosen to receive a paid internship at the esteemed ad agency, Copacino + Fujikado. You’ll get more details at the first class, but this is a rare and valuable opportunity to move your ad career ahead by several steps.
Copacino + Fujikado have put out consistently great work, from the Let Leonard In campaign for the Seattle Aquarium to the Boringly Good campaign (above) for Lifewise. The opportunity to work at this shop, to put it succinctly, would not suck.
Of course, I knew that if that was the reason I took the class, I’d fall on my face and get get pissy because they didn’t recognize my brilliance and hire me after the first class. (If you’re reading this, Mike and Kurt, I wouldn’t turn that down, by the way.) This is first and foremost a class, and I’m there to learn, and hopefully work with some really great people. Even if I don’t get the internship, if I leave the class with a better book than I currently have, it will have still been completely worthwhile.
Little did I know, once I walked into that class for the first time, all of that politically correct nonsense would fly out the window. Shit was about to get real.
[Tomorrow: I recap my first class, question myself several hundred times, and wonder if I didn’t stumble into a reality show.]