Failure.

“I’ve never had a failure in my life. I probably have, but I forgot them. Because there’s nothing you can learn from a failure. If you sit there, and try and figure out how you failed, you’ve just fucked yourself, and you’re out of business. Because all of a sudden, it’s ‘George, be careful’”.

-George Lois, from the documentary Art & Copy, that I am watching for the 763rd time right now.

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